Record Details

RECENT TRENDS IN ONLINE MARKETING: ISSUES AND CHALLENGES

Journal of Research in Commerce & Management

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Field Value
 
Title RECENT TRENDS IN ONLINE MARKETING: ISSUES AND CHALLENGES
 
Creator Mansoor Ahmad Dar, .; 14/2,Yusuf Palace, Mumbai 400 016
 
Subject —
 
Description Internet marketing involves the usage of the internet to market the sale & purchasing of goods or services. The paper highlights the major issues, challenges and other aspects of web marketing. It shows how the transition in strategy of marketers from conventional & traditional channels is being surpassed by the click maintenance through web based applications and programs. The introduction of social networking sites and consumer-generated content to the Web has dramatically altered that landscape.  Web marketing is thus a new age marketing that provides the sellers with never seen before kind of opportunities. It also highlights means for customers, champions and critics to disseminate information about their experiences and opinions and how they are accessible to anyone with an Internet connection and a browser-enabled PC. Advancement in this sector has enlarged the existing business firms to target the customer and reach to them with solutions in any part of the world. In this paper, the growing concern of web marketing has been described through recent trends along with issues and challenges faced at present. At the later part a conclusion of summary about web marketing shows the actual result of findings.
 
Publisher Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166)
 
Contributor —
 
Date 2017-09-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://abhinavjournal.com/journal/index.php/ISSN-2277-1166/article/view/1495
 
Source Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166); Vol 6, No 9 (2017): Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166) UGC approved; 45-54
2277-1166
 
Language eng
 
Relation http://abhinavjournal.com/journal/index.php/ISSN-2277-1166/article/view/1495/pdf_340
 
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