Record Details

THE INDIAN ETAILING BOOM: AN ECOCRITICAL INQUIRY

Journal of Research in Commerce & Management

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Title THE INDIAN ETAILING BOOM: AN ECOCRITICAL INQUIRY
 
Creator Chandrakant Kaluram Mhatre, .; 14/2,Yusuf Palace, Mumbai 400 016
 
Subject Ecommerce, Etailing, Ecocriticism, Ecological Conservation, Eco-consciousness
 
Description India has witnessed a boom of etailing industry in the twenty first century with more and more number of Indians going online for their shopping needs. Though this upward trend in etailing spells good news for the economy, it has ominous repercussions for the environment in many unimaginable ways.  The rosy picture of economic development as usual has its ugly underside in the case of the etailing industry as well. Therefore  the need for an ecocritical perspective to understand the ecological cost of the growth in etailing. Ecocriticism is that interdisciplinary branch of critical inquiry which deals with questions of how literary arts can enable humankind to tackle the questions of fatal climate changes taking place all over the world. One very significant aspect of ecocriticism is its focus on the role that an individual plays in restoring and maintaining the ever-fragile ecological balance. This paper tries to explain the direct but not so obvious impact of these market trends on Ecology in Indian context and the role that ecocriticism can play in reducing as well as negating these ill-effects, thus highlighting the role that an individual customer can play in the collective efforts of ecological conservations. It is a humble effort to provide a new direction tothe interdisciplinary research that brings together the insights of literary theory in the domain of trade and commerce.
 
Publisher Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166)
 
Contributor —
 
Date 2017-09-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://abhinavjournal.com/journal/index.php/ISSN-2277-1166/article/view/1455
 
Source Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166); Vol 6, No 8 (2017): Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166) UGC approved; 149-152
2277-1166
 
Language eng
 
Relation http://abhinavjournal.com/journal/index.php/ISSN-2277-1166/article/view/1455/pdf_324
 
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