Record Details

ETHICAL ISSUES AND PRINCIPLES RELATED TO ADVERTISING

Journal of Research in Commerce & Management

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Field Value
 
Title ETHICAL ISSUES AND PRINCIPLES RELATED TO ADVERTISING
 
Creator Singh, Manender
 
Subject Advertising; Theories & Principles of Advertising; Legal Issues; Code of Ethics; Message; Target Audience; Marketers and Advertisers
 
Description Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas. Advertisement is used to capture the attention to a product or service in a special and unique way to scale up the sale. Promotions are a major driver of a firm’s integration to increase the sale. In a liberal and competitive environment, advertisement can be a leading technique to sell if it is distinctive, lucid and attractive to consumers. Ethical issues in advertising are contiguous to all businesses and customers. The purpose of this paper is to explain the ethical issues appertain to the messages.The objective of this research is to look and explore the ethical issues related to the advertising for different aspects such as related to consumers, related to products, related to children etc. The purpose of the study is to obtain ethical issues related to advertising from different advertising experts, advertising agencies, researchers, scholars and advertising promoters ’ point of view. Furthermore, one perspective of the study is to define the importance and impacts of ethical issues related to advertising.Our findings indicated that different number of industries, companies, firms and advertising organizations use ethics in their advertising to promote the product. The companies use the prospective ethical issues in their advertising to fulfill the legal framework. Today, consumers are more conscious and aware to purchase the products carefully. Therefore, the ethics related to advertising are helpful to build up the positive attitude and confidence of consumers. However we also discovered that companies, to build up the brand image, to survive in the market and to win the confidence of the consumers, use the ethics in their advertising. We have used the allover secondary data to describe the different numbers of ethical issues in advertising.
 
Publisher Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166)
 
Contributor —
 
Date 2014-07-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://abhinavjournal.com/journal/index.php/ISSN-2277-1166/article/view/337
 
Source Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166); Vol 3, No 6 (2014): Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166); 100-108
2277-1166
 
Language eng
 
Relation http://abhinavjournal.com/journal/index.php/ISSN-2277-1166/article/view/337/pdf_73
 
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