Record Details

MARKETING COMMUNICATION TOOLS – NEED OF INNOVATION AND EFFECTIVE MIX FOR THE MANAGEMENT AND TECHNICAL INSTITUTES

Journal of Research in Commerce & Management

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Title MARKETING COMMUNICATION TOOLS – NEED OF INNOVATION AND EFFECTIVE MIX FOR THE MANAGEMENT AND TECHNICAL INSTITUTES
 
Creator Dr Asha Thakur Ujjwala Khachane Narkhede, .; 14/2,Yusuf Palace, Mumbai 400 016
 
Subject Marketing Communication, Effective Mix, Communication Tools, 4C’s, Brand Building
 
Description To face the Competition and to run the profitable Institutions crucial thing is brand building.  In the brand building process key of success completely depends upon the continuous process of communication with your present and prospective Students. Marketing communication provides the means by which brand and organisations are presented to their audiences. Traditionally there are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling, public relations and direct marketing.  while new and innovative forms of communication through sponsorship , floor advertising, video screens on supermarket trolleys and check-out coupon dispensers, and the Internet and associated technologies are introduced.  But effective communication requires the selection and integration of an increasing variety of communication media and tools.
 
Publisher Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166)
 
Contributor —
 
Date 2018-06-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://abhinavjournal.com/journal/index.php/ISSN-2277-1166/article/view/1798
 
Source Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166); Vol 6, No 9 (2017): Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166) UGC approved; 111-114
2277-1166
 
Language eng
 
Relation http://abhinavjournal.com/journal/index.php/ISSN-2277-1166/article/view/1798/pdf_505
 
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