Since 2014
The Bottom Of The Pyramid: Key Roles For Businesses
Journal of Business & Economics Research
View Archive Info| Field | Value | |
| Title |
The Bottom Of The Pyramid: Key Roles For Businesses
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| Creator |
Habib, Mohsin
Zurawicki, Leon |
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| Description |
The poor at the Bottom of the Pyramid (BOP) has traditionally been viewed as an unattractive segment for businesses. The lack of interest has led to various proposals to increase company participation. At the same time there is also a renewed focus on how to reduce or eliminate poverty. Companies are asked to seriously consider both objectives: making a profitable operation and eradicating poverty. For businesses, the poor can be viewed as consumers, suppliers, and employees. Each of these areas presents different challenges which are discussed. Finally, recommendations are presented to address the issues and to make the companies more effective.
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| Publisher |
The Clute Institute
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| Date |
2010-12-28
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://clutejournals.com/index.php/JBER/article/view/716
10.19030/jber.v8i5.716 |
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| Source |
Journal of Business & Economics Research (JBER); Vol 8 No 5 (2010)
2157-8893 1542-4448 10.19030/jber.v8i5 |
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| Language |
eng
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| Relation |
http://clutejournals.com/index.php/JBER/article/view/716/701
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