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A STUDY OF RELATIONSHIP BETWEEN PRODUCT RETURNING EXPERIENCE AND REPURCHASE INTENTION WITH RESPECT TO E-RETAILERS IN PUNE CITY

Journal of Research in Commerce & Management

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Title A STUDY OF RELATIONSHIP BETWEEN PRODUCT RETURNING EXPERIENCE AND REPURCHASE INTENTION WITH RESPECT TO E-RETAILERS IN PUNE CITY
 
Creator Rita R Dangre, Dr. Joe Lopez Cajetan, .; 14/2,Yusuf Palace, Mumbai 400 016
 
Subject E-retailer, Product return process, repurchases intention
 
Description Online shopping is now a days a normal thing. Urban consumers are very well versed with the online shopping. Online retailing has emerged as very big industry. Still many of consumers do not shop online very often. However the number of online shoppers is going to increase very rapidly. Therefore online retailing is considered as very promising business today. However e-retailers should not overlook returns from the consumers, because returns affect not only the revenue but also consumer loyalty. The purpose of this research is to investigate the relationship between product returning process experiences and repurchase intention and product return process experience and preference to online shopping.  More than 250 consumers who shop online were approached. Only 110 of them had experienced return process. Primary data is collected from these 110 consumers through a structured questionnaire. The data is analysed using SPSS. Result showed that return process experience has significant impact on preference for future shopping and repurchase intention from the same e-retailer.
 
Publisher Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166)
 
Contributor —
 
Date 2018-01-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://abhinavjournal.com/journal/index.php/ISSN-2277-1166/article/view/1657
 
Source Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166); Vol 7, No 1 (2018): Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166) UGC approved; 34-41
2277-1166
 
Language eng
 
Relation http://abhinavjournal.com/journal/index.php/ISSN-2277-1166/article/view/1657/pdf_427
 
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