Record Details


Field	Value

ISSN	0974-6374

Authentication Code	dc

Title Statement	Positioning Strategies Of A Leading Company In The Domestic Market Of The Agro-food Sector

Added Entry - Uncontrolled Name	Vargas-Hernández, José G. Covarrubias Casco, LEC. Cesar Jesús University Center for Economic and Managerial Sciences, University of Guadalajara Periférico Norte 799 Edif. G, Núcleo Universitario los Belenes.

Uncontrolled Index Term	Strategies, competitiveness, positioning, business mergers

Summary, etc.	The current work aims to analyze how the RYC food company has interacted during the last few years, in the food manufacturing industry and see what improvements can be implemented within it to further improve. To seek greater growth and to have a strength could be to innovate products to remain in force in the market, observer for strategic alliances with other leaders of the sector where they perform and thus be able to reach new markets where they are not yet so involved, where we will use a descriptive method in the study of this particular case. Obtaining results where it indicates the real capacities of a Mexican company with strength

Publication, Distribution, Etc.	Ghsnshyam Binani Academy of Mamanegement Sciences

Electronic Location and Access	application/pdf http://gbams-vidushi.com/index.php/GV/article/view/41

Data Source Entry	GBAMS-Vidushi; Vol 9, No 01 (2017)

Language Note	eng

Terms Governing Use and Reproduction Note	Copyright (c) 2018 GBAMS- Vidushi

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