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TO EVALUATE THE CHANGING ROLE OF MARKETING OF (BOLLYWOOD) FILMS AND ITS IMPACT ON BOX OFFICE PERFORMANCE IN OPENING WEEKEND

Ghanshyam Binani Academy of Management Sciences

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ISSN 0974-6374
 
Authentication Code dc
 
Title Statement TO EVALUATE THE CHANGING ROLE OF MARKETING OF (BOLLYWOOD) FILMS AND ITS IMPACT ON BOX OFFICE PERFORMANCE IN OPENING WEEKEND
 
Added Entry - Uncontrolled Name THOMAS, FRINCE
PATEL, NARESH
Assistant Professor Centre for Management Studies Dharmsinh Desai University Nadiad
Professor and Head Centre for Management Studies Dharmsinh Desai University Nadiad
 
Uncontrolled Index Term Film, Box-Office, Opening Weekend, Bollywood
 
Summary, etc. The Study is designed to investigate the changing role of Marketing of (Bollywood) films and its impact on box office collection in opening weekend. This paper consists of research design as descriptive because it is structured with clearly stated hypothesis, investigative questions and discovery of association among variables. The study helped to explore Bollywood film industry in detail and helps the researcher to find out new and innovative ways to promote the 'credence goods' like films. The study also helps to reach into logical conclusion that there is significant impact of Marketing of films on Box office collection in Opening Weekend. The findings of this can provide some relevant scope for Marketers to have good budget for promotion and publicity for films, eventually that lead into successful box office collection in opening weekend itself.
 
Publication, Distribution, Etc. Ghsnshyam Binani Academy of Mamanegement Sciences
 
Electronic Location and Access application/pdf
http://gbams-vidushi.com/index.php/GV/article/view/19
 
Data Source Entry GBAMS-Vidushi; Vol 6, No 01: GBAMS VIDUSHI
 
Language Note eng
 
Terms Governing Use and Reproduction Note Copyright (c) 2017 GBAMS VIDUSHI