Since 2014
NEGATIVE PUBLICITY- CAN IT BOOST THE PRODUCT SALES?
Ghanshyam Binani Academy of Management Sciences
View Archive Info| Field | Value | |
| ISSN |
0974-6374 |
|
| Authentication Code |
dc |
|
| Title Statement |
NEGATIVE PUBLICITY- CAN IT BOOST THE PRODUCT SALES? |
|
| Personal Name |
Singh, Ashish Professor, MBA Agri Business, Rajiv Gandhi South Campus, Banaras Hindu University, Mirzapur |
|
| Uncontrolled Index Term |
Counterattack, accessibility, curiosity, spread |
|
| Summary, etc. |
Negative publicity is publicity as a result of particular reasons and the result is often disastrous. No person or an organization thinks of negative publicity in its most weird dreams. But for a organization, who cannot spend much money in positive publicity, this negative publicity can be a good source of gaining acceptance in the already overcrowded market. And the negative publicity comes at very low cost and instantly. Another advantage is the perception of people. We tend to remember bad things more easily that good things. Also, there are many entities in the market who always try to do good things. But there are few, approximately zero, who are dragged in to negative publicity.
These reasons, which supports negative publicity are theoretical reasons, but they are backed by practical examples as well. This paper is written to explore these reasons and gives substantial proof for the same. |
|
| Publication, Distribution, Etc. |
Ghsnshyam Binani Academy of Mamanegement Sciences |
|
| Electronic Location and Access |
application/pdf http://gbams-vidushi.com/index.php/GV/article/view/16 |
|
| Data Source Entry |
GBAMS-Vidushi; Vol 6, No 01-02: Vol 6(2), Vol 7 (1 & 2), Combined Issue, GBAMS VIDUSHI, |
|
| Language Note |
eng |
|
| Terms Governing Use and Reproduction Note |
Copyright (c) 2017 GBAMS VIDUSHI |
|