Since 2014
INTERNET MARKETING: “A STUDY OF ITS IMPACT AND EFFECTIVENESS ON CONSUMER”
Ghanshyam Binani Academy of Management Sciences
View Archive Info| Field | Value | |
| ISSN |
0974-6374 |
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| Authentication Code |
dc |
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| Title Statement |
INTERNET MARKETING: “A STUDY OF ITS IMPACT AND EFFECTIVENESS ON CONSUMER” |
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| Personal Name |
PANDEY, S. K. Associate Professor, Indian Institute of Carpet Technology, Bhadohi U.P. |
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| Uncontrolled Index Term |
Online, Advertising, Emerging, Ads, Perception, Website, Demography. |
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| Summary, etc. |
The purpose of the study was to conduct a thorough analysis of the consumer's behavior in the emerging field: online advertising. This research paper is analyzing different types of online advertising and how it affects consumers purchasing behavior. This work summarizes the definition of advertising while explaining how online advertising has grown up and accessing which method of online advertising is the most effective. The paper explores new grounds as it examines of users response towards online advertising and if this perception affects the brand of the website that hosts the ads. The theoretical frameworks used in this paper are the instant gratification theory along and the means end theory. The method used to obtain the data is through a survey.
This research paper analyzes the consumer buying behavior towards online advertising. Along with that, it is also examined which online advertising is the most effective. The research conducted in this paper was seeing if online advertisements effect user's perception towards online advertising with respect to their demography. |
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| Publication, Distribution, Etc. |
Ghsnshyam Binani Academy of Mamanegement Sciences |
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| Electronic Location and Access |
application/pdf http://gbams-vidushi.com/index.php/GV/article/view/22 |
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| Data Source Entry |
GBAMS-Vidushi; Vol 6, No 01: GBAMS VIDUSHI |
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| Language Note |
eng |
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| Terms Governing Use and Reproduction Note |
Copyright (c) 2017 GBAMS VIDUSHI |
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