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PRICING PROCEDURE FOLLOWED BY THE HOSPITAL SECTORS TO COST THEIR SERVICES IN KERALA, INDIA

Sai Om Journal of Commerce & Management - International

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Title PRICING PROCEDURE FOLLOWED BY THE HOSPITAL SECTORS TO COST THEIR SERVICES IN KERALA, INDIA
 
Creator M. C., Shyni
 
Subject Pricing; Healthcare; Hospitals
 
Description In India the health care systems is experiencing dramatic changes from what it was a few decades ago.  Health is a basic fundamental right of all citizens and health promotion forms an intrinsic part of health care.   Like in any other public financed economy health competes for resources with other sectors of the economy although health can be treated as a ‘commodity ‘or not is widely debated several movements through have made deep inroads into several sectors of the Indian economy, their presence in social sectors like health is notably low. An exception is Kerala where hospitals have come to play a significant role. A hospital is a crucial organization that stands unique and incomparable to any other business enterprise.  It is unique and special because it deals with life of mankind.  Patients are not just attracted by high-tech hospitals rather the demand for devoted doctors, accurate diagnostic facilities, qualified  nurses and supporting services are important. Being a voluntary and charitable institution, the view of hospital pricing is that hospitals desire to obtain as much net revenue as possible in order to expand hospital size and obtain extensive specialized equipment. This may occur because the hospital administrator attempts to maximize his utility (which depends up on having a large hospital equipped with all the latest equipment) or simply because physicians on the hospital staff place pressure on the administrator to increase hospital size and acquire the most modern facilities. If this view is correct, prices will be higher relative to costs in areas where it is possible for hospitals to make excess profits. Therefore the study aims to analyse the pricing procedure followed by the hospitals to cost their services in Kerala state and do the hospital in these sectors such as co-operative and private hospitals witness any significant change in the pricing procedure while making a comparison? To find the answer the researcher proposes to make a detailed study of the selected co-operative and private hospitals in Kerala and the study found out that  pricing of services are comparatively lesser in co-operative hospitals than the private ones. So the study concluded that the nonprofit hospital as an organization aiming in its pricing policy to recover its costs. The typical short term hospital is not interested in making a profit as such, being a voluntary and charitable institution; it is content to cover its costs and sets its charges accordingly.
 
Publisher Sai Om Publications
 
Contributor —
 
Date 2015-08-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://abhinavjournal.com/journal/index.php/ISSN-2347-7571/article/view/754
 
Source Sai Om Journal of Commerce & Management: A Peer Reviewed International Journal (Online ISSN 2347–7571); Vol 2, No 7 (2015): Sai Om Journal of Commerce & Management: A Peer Reviewed International Journal (Online ISSN 2347–7571); 25-31
2347–7571
 
Language eng
 
Relation http://abhinavjournal.com/journal/index.php/ISSN-2347-7571/article/view/754/510
 
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