Record Details

DIGITAL MARKETING – NEW AGE OF MARKETING

Sai Om Journal of Commerce & Management - National

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Field Value
 
Title DIGITAL MARKETING – NEW AGE OF MARKETING
 
Creator Kirpekar, Rohan
 
Subject Return on Investment; Electronic Customer Relationship Management; Information and Communication Technologies; Social Media Marketing; Return on Investments; Business to Business; Business to Customer/ Consumer; Customer to Customer
 
Description Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore E-marketing/Digital marketing by its very nature is one aspect of an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, E-marketing/Digital marketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. Digital Marketing /E-marketing is achieving marketing objectives through use of electronic communications technology.
 
Publisher Sai Om Publications
 
Contributor —
 
Date 2015-04-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://abhinavjournal.com/journal/index.php/ISSN-2347-7563/article/view/615
 
Source Sai Om Journal of Commerce & Management: A Peer Reviewed National Journal (Online ISSN 2347-7563); Vol 2, No 3 (2015): Sai Om Journal of Commerce & Management: A Peer Reviewed National Journal (Online ISSN 2347-7563); 7-17
2347- 7563
 
Language eng
 
Relation http://abhinavjournal.com/journal/index.php/ISSN-2347-7563/article/view/615/pdf_1
 
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