Record Details

AN EALUATION OF CUSTOMER RELATIONSHIP MANAGEMENT INRETAIL MARKETING

Sai Om Journal of Commerce & Management - National

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Field Value
 
Title AN EALUATION OF CUSTOMER RELATIONSHIP MANAGEMENT INRETAIL MARKETING
 
Creator Verma, Dr. Pradeep Kumar
 
Subject CRM; Efficiency; Strategy; Dysfunctional
 
Description Customer Relationship Management (CRM) is the backbone of retail marketing. It is a customer focused business strategy designed to maximize sales. It not only helps in enhancing the profitability but customer loyalty also. CRM is the tool which facilitates interaction with a large number of clients through the most efficient, fastest and most complicated as well as sophisticated channel of communication. CRM helps in managing all interactions and business with a large number of customers spread over a wide area of business. The retail marketing is on the growth in India, as India is the fastest growing economy of the world with annual growth rate exceeding 7.5 percent. The retail trade is now a crucial sector of Indian Economy. In this paper an evaluation of CRM has been made in strengthening retail marketing. This paper emphasizes on challenges and opportunities of CRM. Main focus of the study is on the benefits which may accrue from CRM to the enterprises and the customers.
 
Publisher Sai Om Publications
 
Contributor —
 
Date 2016-07-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://abhinavjournal.com/journal/index.php/ISSN-2347-7563/article/view/1086
 
Source Sai Om Journal of Commerce & Management: A Peer Reviewed National Journal (Online ISSN 2347-7563); Vol 3, No 7 (2016): Sai Om Journal of Commerce & Management: A Peer Reviewed National Journal (Online ISSN 2347-7563); 1-5
2347- 7563
 
Language eng
 
Relation http://abhinavjournal.com/journal/index.php/ISSN-2347-7563/article/view/1086/pdf_49
 
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