Record Details

ROLE OF CSR AS A STRATEGIC MANAGEMENT TOOL IN THE GLOBALISED ERA

Sai Om Journal of Commerce & Management - National

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Field Value
 
Title ROLE OF CSR AS A STRATEGIC MANAGEMENT TOOL IN THE GLOBALISED ERA
 
Creator Yadav, Pushpa
 
Subject CSR; Sustainable Development; Social Risk; Corporate Entities; Strategy
 
Description Today Corporate Social Responsibility has become a buzzword, especially with the government’s approval for clause 135 of Companies Bill 2013 on CSR. Globalization has thrown many challenges before the companies especially in the developing countries, one of them is the CSR. It has on one side, widened the scope for business operations, and on the other side has increased the expectations of the people and made the corporate accountable to the society.  Businesses being a corporate citizen have got responsibilities and duties not only towards their employees but also towards the environment and economy and society where they operate. The growth and development of the business depends upon the co-operation, support and development of the masses. As a result many corporate houses came up with their Corporate Social Responsibility initiatives to fulfill the unmet basic requirement of the society like, education, health, and social security needs. But in the 21st century it is no more considered as philanthropy but has emerged out as a strategic tool to mitigate the social risk of the business. The paper aims to find the ways how CSR can be used as a strategic tool to mitigate the various risk.
 
Publisher Sai Om Publications
 
Contributor —
 
Date 2016-04-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://abhinavjournal.com/journal/index.php/ISSN-2347-7563/article/view/1005
 
Source Sai Om Journal of Commerce & Management: A Peer Reviewed National Journal (Online ISSN 2347-7563); Vol 3, No 4 (2016): Sai Om Journal of Commerce & Management: A Peer Reviewed National Journal (Online ISSN 2347-7563); 1-5
2347- 7563
 
Language eng
 
Relation http://abhinavjournal.com/journal/index.php/ISSN-2347-7563/article/view/1005/pdf_38
 
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