Record Details

AN EMPIRICAL STUDY ON BUYING BEHAVIOUR OF SELECTED STUDENTS FOR SELECTED BRANDS OF SMARTPHONES IN VADODARA CITY

Sai Om Journal of Commerce & Management - National

View Archive Info
 
 
Field Value
 
Title AN EMPIRICAL STUDY ON BUYING BEHAVIOUR OF SELECTED STUDENTS FOR SELECTED BRANDS OF SMARTPHONES IN VADODARA CITY
 
Creator Dangarwala, Dr. Umesh
Bhatia, Deepa
 
Subject Brand; Consumer Behaviour; Customer Satisfaction; Smartphone
 
Description Consumer behaviour is a study of understanding how a consumer makes decision about purchasing products. Today communication has become easier due to smartphones. There is huge demand of electronic gadgets like smartphones, laptops, i-phones among college going students. The present study has made an attempt to understand consumer buying behaviour of selected students for smartphones.  This study has selected smartphone because students own and use smartphone for calling, using internet, entertainment and educational purpose. This study is carried out to examine factors influencing purchase of smartphones by students and their satisfaction level towards selected brands of smartphones owned and used by them.  Convenience sampling method was used to collect primary data from respondents. Questionnaires were administered to 100 respondents and the data was analyzed with the help of SPSS software. Chi square test was performed to examine the relationship between demographic characteristics of respondents and ownership of their brand of smartphones. It was observed that respondents own popular brands of smartphones. There was no association between gender and ownership, education and ownership, monthly income and ownership of smartphones. There was significant difference between age groups of respondents and their ownership of smartphones. This study concludes that factors influencing purchase of smartphones were applications, good quality and Wi-Fi feature. And respondents showed high level of satisfaction towards their brand of smartphones used by them.
 
Publisher Sai Om Publications
 
Contributor —
 
Date 2016-05-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://abhinavjournal.com/journal/index.php/ISSN-2347-7563/article/view/1033
 
Source Sai Om Journal of Commerce & Management: A Peer Reviewed National Journal (Online ISSN 2347-7563); Vol 3, No 5 (2016): Sai Om Journal of Commerce & Management: A Peer Reviewed National Journal (Online ISSN 2347-7563); 6-15
2347- 7563
 
Language eng
 
Relation http://abhinavjournal.com/journal/index.php/ISSN-2347-7563/article/view/1033/pdf_43
 
Rights No part of any paper/article can be reproduced without the prior permission of the Dr Sunil Karve.The First Author and Principal Author warrant that he /she have full power to transfer the copyright of this material. This is a irrevocable permission by copyright transfer to Dr. Sunil Karve to reproduce and distribute the contribution including reprints, edited book, translations, photographic reproductions, microfilm, electronics for (offline, online), audio, video, mechanical, graphical, multimedia and / or any other combinations and / or similar reproductions, compendiums, collective works, databases and similar publications or anywhere as decided by editor without permission of author(s). The author(s) agree that the Research papers/case studies/Book review/Interviews is technically correct to the best of his / her /their knowledge and belief and it does not contain any false, misleading, racial, illegal, unrelated or unethical material of any kind. The work contains no libelous statements, and it does not infringe upon any copyright, trademark, patent, statutory right, proprietary right or any other legal / professional rights of others. The contents of this manuscript are original. Furthermore, it has neither been published elsewhere in any language fully or partly, nor is it under review for publication anywhere. The undersigned confirms that author(s) are fully aware of plagiarism and collusion and further confirm that they have not committed plagiarism when completing the research paper/case study/book review sent for publication & the editor or reviewers will not be held responsible for plagiarism. Also the undersigned aware that the peer reviewers/editor is expected to read the paper for scientific merit, not a background check they leave it exclusively to author/s. Here they operate under the assumption of original writings. Still they are of an opinion that if Author/s found to have plagiarised the work of another and detected after publicationthen are subject to having the paper removed/retracted if requested by original author/s with necessary proofs. The undersigned represents that he/she has the power and authority to make and execute this assignment & agrees to indemnify and hold harmless Dr. Sunil Karve from any damage or expense that may arise in the event of a breach of any of the warranties or statements set forth above. All disputes are in jurisdiction of Mumbai.I have read the information pertaining to plagiarism on website and am aware that there is further information available on internet. This paper/book review/case study is my own work, all sources have been properly acknowledged, and contains no plagiarism. This written work has not yet been published.I understand that Potential consequences of plagiarism can vary according to the severity of the misconduct. Action will be initiated by editor on Author(s) who are guilty of plagiarism after due investigation. Possible actions may include: a) Written letters of concern and reprimand. b) Article retractions. C) Information to author(s) employer or funding body