Record Details

GOOGLE’S FAILURE IN ONLINE SEARCH SERVICES IN CHINA: CENSORSHIP OR STRATEGIC DECISIONS

Sai Om Journal of Commerce & Management - National

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Field Value
 
Title GOOGLE’S FAILURE IN ONLINE SEARCH SERVICES IN CHINA: CENSORSHIP OR STRATEGIC DECISIONS
 
Creator Upadhyay, Rajeev Kumar
 
Subject Online Search; Corporate Strategy; Localization of Solution
 
Description This paper analyzes the Google’s failure in online search services business in China. For that method of qualitative analysis has been used using secondary information. Findings and conclusion suggests that Google’s failure can be attributed to internal factors as the market leader Baidu and other local firms were also exposed to the same external factors. It was mere strategic failure than any other readings from it.
 
Publisher Sai Om Publications
 
Contributor —
 
Date 2015-04-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://abhinavjournal.com/journal/index.php/ISSN-2347-7563/article/view/599
 
Source Sai Om Journal of Commerce & Management: A Peer Reviewed National Journal (Online ISSN 2347-7563); Vol 2, No 3 (2015): Sai Om Journal of Commerce & Management: A Peer Reviewed National Journal (Online ISSN 2347-7563); 1-6
2347- 7563
 
Language eng
 
Relation http://abhinavjournal.com/journal/index.php/ISSN-2347-7563/article/view/599/pdf
 
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