Record Details

Planned Behaviour in Purchasing Health Insurance

South East Asian Journal of Management

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Field Value
 
Title Planned Behaviour in Purchasing Health Insurance
 
Creator Rayenda Brahmana; Universiti Malaysia Sarawak
Ritzky Karina Brahmana; Universitas Kristen Petra
Gesti Memarista; Universitas Kristen Petra
 
Subject —
Health insurance; Theory of Planned Behaviour; Health Value; Perceived Usefulness; Perceived Future Risk; Behavioural Economics
 
Description This research aims to investigate why there is low insurance purchasing in Indonesia. The research framework adopts the theory of planned behaviour in exploring the insurance purchase intention behaviour of Indonesians. Furthermore, this research introduces health value as the moderating variable on the relationship between attitude towards insurance purchasing and the intention to purchase insurance. We take 311 insurance holders from five Indonesian big cities as the sample. The results show that perceived risk and perceived usefulness play important roles in the attitude towards the intention to purchase health insurance. Our findings also show that health value contributes significantly in explaining health insurance purchasing. This research contributes to the body of knowledge by introducing the theory of planned behaviour in health insurance research. Moreover, this research suggests to policymakers or insurance companies how to gauge psychological factors in terms of influencing people to purchase health insurance.
 
Publisher Department of Management, Faculty of Economics and Business, Universitas Indonesia
 
Contributor Universiti Malaysia Sarawak
 
Date 2018-04-30
 
Type Peer-reviewed Article
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Format application/pdf
 
Identifier http://journal.ui.ac.id/index.php/tseajm/article/view/7465
 
Source The South East Asian Journal of Management; ##issue.vol## 12, ##issue.no## 1 (2018): April 2018
 
Language en
 
Coverage South East Asia
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