Record Details

Retro-innovation and Corporate Social Responsibility

Studia Universitatis Economic Sciences

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Field Value
 
Title Retro-innovation and Corporate Social Responsibility
 
Creator Loucanova, Erika
Parobek, Jan
Kalamarova, Martina
 
Description The paper deals with the retro-innovation and their importance to corporate social responsibility (CSR). Corporate social responsibility is a process with the aim to encourage a positive impact through activities on the environment, consumers, employees, communities, and all other stakeholders of the public sphere. The accelerated rate of technological and social change influences on the society. The main social problems are symptoms of future shock. Retro-innovation trend is emerging against an accelerating backdrop of “datafication”. New products are designed to connect customers with the past in ways that are nostalgic, interactive and environmental. CSR thanks to the retroinnovation encourages has a positive impact on the all stakeholders and eliminates the future shock.
 
Publisher UVVG
 
Date 2015-12-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://publicatii.uvvg.ro/index.php/studiaeconomia/article/view/221
 
Source Studia Universitatis „Vasile Goldiş” Arad, Seria Ştiinţe Economice; Vol 25 No 4 (2015): Studia Universitatis "Vasile Goldiș" Arad - Economics Series; 1-10
2285-3065
1584-2339
 
Language eng
 
Relation http://publicatii.uvvg.ro/index.php/studiaeconomia/article/view/221/127
 
Rights Copyright (c) 2015 Studia Universitatis „Vasile Goldiş” Arad, Seria Ştiinţe Economice