Retro-innovation and Corporate Social Responsibility
Studia Universitatis Economic Sciences
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Title |
Retro-innovation and Corporate Social Responsibility
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Creator |
Loucanova, Erika
Parobek, Jan Kalamarova, Martina |
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Description |
The paper deals with the retro-innovation and their importance to corporate social responsibility (CSR). Corporate social responsibility is a process with the aim to encourage a positive impact through activities on the environment, consumers, employees, communities, and all other stakeholders of the public sphere. The accelerated rate of technological and social change influences on the society. The main social problems are symptoms of future shock. Retro-innovation trend is emerging against an accelerating backdrop of “datafication”. New products are designed to connect customers with the past in ways that are nostalgic, interactive and environmental. CSR thanks to the retroinnovation encourages has a positive impact on the all stakeholders and eliminates the future shock.
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Publisher |
UVVG
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Date |
2015-12-11
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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Format |
application/pdf
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Identifier |
http://publicatii.uvvg.ro/index.php/studiaeconomia/article/view/221
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Source |
Studia Universitatis „Vasile Goldiş” Arad, Seria Ştiinţe Economice; Vol 25 No 4 (2015): Studia Universitatis "Vasile Goldiș" Arad - Economics Series; 1-10
2285-3065 1584-2339 |
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Language |
eng
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Relation |
http://publicatii.uvvg.ro/index.php/studiaeconomia/article/view/221/127
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Rights |
Copyright (c) 2015 Studia Universitatis „Vasile Goldiş” Arad, Seria Ştiinţe Economice
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