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Measuring Commercial Potential of a New Technology at the Early Stage of Development with Fuzzy Logic

Journal of Technology Management & Innovation

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Title Measuring Commercial Potential of a New Technology at the Early Stage of Development with Fuzzy Logic
Measuring Commercial Potential of a New Technology at the Early Stage of Development with Fuzzy Logic
Measuring Commercial Potential of a New Technology at the Early Stage of Development with Fuzzy Logic
 
Creator Bandarian, Reza
 
Description Commercial potential is the opportunity of commercialization of the candidate technology. Every new technology to reach market needs to thrive and prosper in a continuously changing and unpredictable business environment. Determination of commercial potential of a technology is a necessary prerequisite element for defining successful commercialization strategies. Commercial potential can be determined by various methods.

The focus of this paper is on developing of a Fuzzy system for measuring commercial potential of a candidate technology at the early stage of development before spend the time and effort, based on Strategic Technology Evaluation Program (STEP).

Based on STEP, for commercialization, every new technology needs a number of characteristics; these characteristics are broken into some dimensions and this dimensions to some indices.

For measurement of commercial potential we use “IF {Fuzzy antecedents} THEN {Fuzzy consequent}” rule. This system uses experts’ knowledge and includes implementation of Fuzzy logic method and terminology.

The approach that is described here is simply a framework, which can be modified to fit different situations as appropriate.
Commercial potential is the opportunity of commercialization of the candidate technology. Every new technology to reach market needs to thrive and prosper in a continuously changing and unpredictable business environment. Determination of commercial potential of a technology is a necessary prerequisite element for defining successful commercialization strategies. Commercial potential can be determined by various methods.

The focus of this paper is on developing of a Fuzzy system for measuring commercial potential of a candidate technology at the early stage of development before spend the time and effort, based on Strategic Technology Evaluation Program (STEP).

Based on STEP, for commercialization, every new technology needs a number of characteristics; these characteristics are broken into some dimensions and this dimensions to some indices.

For measurement of commercial potential we use “IF {Fuzzy antecedents} THEN {Fuzzy consequent}” rule. This system uses experts’ knowledge and includes implementation of Fuzzy logic method and terminology.

The approach that is described here is simply a framework, which can be modified to fit different situations as appropriate.
Commercial potential is the opportunity of commercialization of the candidate technology. Every new technology to reach market needs to thrive and prosper in a continuously changing and unpredictable business environment. Determination of commercial potential of a technology is a necessary prerequisite element for defining successful commercialization strategies. Commercial potential can be determined by various methods.

The focus of this paper is on developing of a Fuzzy system for measuring commercial potential of a candidate technology at the early stage of development before spend the time and effort, based on Strategic Technology Evaluation Program (STEP).

Based on STEP, for commercialization, every new technology needs a number of characteristics; these characteristics are broken into some dimensions and this dimensions to some indices.

For measurement of commercial potential we use “IF {Fuzzy antecedents} THEN {Fuzzy consequent}” rule. This system uses experts’ knowledge and includes implementation of Fuzzy logic method and terminology.

The approach that is described here is simply a framework, which can be modified to fit different situations as appropriate.
 
Publisher Facultad de Economía y Negocios, Universidad Alberto Hurtado
 
Date 2008-01-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículo revisado por pares
 
Format application/pdf
 
Identifier http://www.jotmi.org/index.php/GT/article/view/art65
 
Source Journal of Technology Management & Innovation; Vol 2, No 4 (2007); 73-85
Journal of Technology Management & Innovation; Vol 2, No 4 (2007); 73-85
0718-2724
 
Language eng
 
Relation http://www.jotmi.org/index.php/GT/article/view/art65/429
 
Rights Copyright (c) 2008 Journal of Technology Management & Innovation
http://creativecommons.org/licenses/by/4.0