Record Details

Service Quality and Customers Preference of Cellular Mobile Service Providers

Journal of Technology Management & Innovation

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Field Value
 
Title Service Quality and Customers Preference of Cellular Mobile Service Providers
 
Creator Paulrajan, Rajkumar
Rajkumar, Harish
 
Subject Service Quality; Cellular; Mobile; Customer Preference
 
Description A research study was conducted with an objective to understand the Indian consumers’ perception choice in selecting cellular mobile telecommunication service providers. Consumers’ perception is widely varied in accordance with the Communication quality, call service, facilities, price, customer care and service provider’s attributes. A structured questionnaire was developed to collect the required primary data from the consumers. Collected data were analysed, reliability and factor analysis were carried out. The outcome of this research shows a comprehensively integrated framework to understand the relationships among several dimensions. The study shows communication and price were most influential and most preferential factors in selecting telecommunication service provider. However, product quality and availability has a significant impact on consumer perception choice in selecting cellular mobile service provider.
 
Publisher Facultad de Economía y Negocios, Universidad Alberto Hurtado
 
Contributor —
 
Date 2011-03-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículo revisado por pares
 
Format application/pdf
 
Identifier http://www.jotmi.org/index.php/GT/article/view/art184
10.4067/S0718-27242011000100004
 
Source Journal of Technology Management & Innovation; Vol 6, No 1 (2011); 38-45
Journal of Technology Management & Innovation; Vol 6, No 1 (2011); 38-45
0718-2724
 
Language eng
 
Relation http://www.jotmi.org/index.php/GT/article/view/art184/609
 
Rights Copyright (c) 2011 Journal of Technology Management & Innovation
http://creativecommons.org/licenses/by/4.0