Since 2014
Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation
Journal of Technology Management & Innovation
View Archive Info| Field | Value | |
| Title |
Proposal for a Method for Business Model Performance Assessment: Toward an Experimentation Tool for Business Model Innovation
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| Creator |
Batocchio, Antonio
Ferraz Minatogawa, Vinicius Luiz Anholon, Rosley |
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| Subject |
Business model Canvas; Business model performance; Balanced Scorecard; Performance Management.
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| Description |
The representation of business models has been recently widespread, especially in the pursuit of innovation. However, defining a company’s business model is sometimes limited to discussion and debates. This study observes the need for performance measurement so that business models can be data-driven. To meet this goal, the work proposed as a hypothesis the creation of a method that combines the practices of the Balanced Scorecard with a method of business models representation – the Business Model Canvas. Such a combination was based on study of conceptual adaptation, resulting in an application roadmap. A case study application was performed to check the functionality of the proposition, focusing on startup organizations. It was concluded that based on the performance assessment of the business model it is possible to propose the search for change through experimentation, a path that can lead to business model innovation.
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| Publisher |
Facultad de Economía y Negocios, Universidad Alberto Hurtado
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| Contributor |
Brazilian Agency CAPES (Coordenação de Aperfeiçoamento de Pessoal de Nível Superior)
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| Date |
2017-04-11
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Artículo revisado por pares |
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| Format |
application/pdf
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| Identifier |
http://www.jotmi.org/index.php/GT/article/view/2138
10.4067/S0718-27242017000100007 |
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| Source |
Journal of Technology Management & Innovation; Vol 12, No 1 (2017); 61-70
Journal of Technology Management & Innovation; Vol 12, No 1 (2017); 61-70 0718-2724 |
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| Language |
eng
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| Relation |
http://www.jotmi.org/index.php/GT/article/view/2138/1066
http://www.jotmi.org/index.php/GT/article/downloadSuppFile/2138/309 http://www.jotmi.org/index.php/GT/article/downloadSuppFile/2138/310 |
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| Rights |
Copyright (c) 2017 Journal of Technology Management & Innovation
http://creativecommons.org/licenses/by/4.0 |
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