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Strategic Assessment of Indonesian E-Commerce Fashion Business

Journal of Entrepreneurship, Business and Economics

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Field Value
 
Title Strategic Assessment of Indonesian E-Commerce Fashion Business
 
Creator Natalie, Selva
Wandebori, Harimukti
 
Description With the increasing number of Internet users in Indonesia, the number of Fashion E-Commerce Business also grows rapidly along with the fact that this industry has contributed greatly to the economic growth. However, the growing number of the incumbents apparently creates a major problem of competition within them and result in many challenges and obstacles to survive in the industry. In order to overcome these issues, a qualitative case study research was completed using a strategic management approach to aim at contributing a generalization theory in business strategy of SMEs. Both external and internal environmental scanning were made through secondary data, observation, and interviews to four businesses which assumed to represent the Fashion E-Commerce Business in Indonesia. EFAS and IFAS matrices were used, which followed by SFAS matrix that resulted in some strategies to be pursued and a conclusion suggesting a differentiation business strategy. It will result in uniquely owned strategies, complex external and internal linkages which are difficult to imitate by other players. With this, the business will have a sustainable competitive advantage to survive in the long term.
Research paper
Keywords: Business Strategy, Environmental Analysis, Fashion, SFAS, SMEs, Strategic Management
Reference to this paper should be made as follows: Natalie, S., & Wandebori, H. (2018). Strategic Assessment of Indonesian E-Commerce Fashion Business, Journal of Entrepreneurship, Business and Economics, 6(1), 1–35.
 
Publisher Scientificia
 
Date 2018-03-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
text
 
Format application/pdf
 
Identifier http://scientificia.com/index.php/JEBE/article/view/85
 
Source Journal of Entrepreneurship, Business and Economics; Vol 6 No 1 (2018); 1-35
2345-4695
 
Language eng
 
Relation http://scientificia.com/index.php/JEBE/article/view/85/71
 
Rights Copyright (c) 2018 Selva Natalie
http://creativecommons.org/licenses/by/4.0