Record Details

IDENTIFYING MOTIVATION FACTOR INVOLVEMENT OF SARAWAK MALAY WOMEN ENTREPRENEUR

Journal of Management and Entrepreneurship

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Field Value
 
Title IDENTIFYING MOTIVATION FACTOR INVOLVEMENT OF SARAWAK MALAY WOMEN ENTREPRENEUR
 
Creator Mohamad, Masyantie
Kasuma, Jati
 
Subject —
Sarawak women, entrepreneur, cottage industries, motivation, challenges.
 
Description Sarawak multilayered cake among Sarawak product signature famous among the local as well as international tourist visiting Sarawak. In fact, Sarawak Malay women entrepreneurs have become very necessary players in the entrepreneurial field specifically in this cottage industries from the early introduction of this business, they have facing various problem in this businesses. Thus, this research aims to build an understanding of motivational factor that encourage Sarawak Malay women entrepreneurial experiences especially in multilayered cake businesses. Using qualitative methods, this research aims to identify the entrepreneurial motivations factors; with regards to start-up motivation by Sarawak Malay women. The finding shows that the motivations that influence Malay women within Kuching, Sarawak areas to start and grow their business are involve self-driven and context driven that motivate them involve in multilayered cakes businesses.
 
Publisher Institute of Research and Community Outreach - Petra Christian University
 
Contributor —
 
Date 2016-08-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format 0
 
Identifier http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/19633
10.9744/jmk.18.1.54-59
 
Source Jurnal Manajemen dan Kewirausahaan; Vol 18, No 1 (2016): MARCH 2016; 54-59
1411-1438
 
Language eng
 
Relation http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/19633/18978
 
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