Record Details

Business networking in social media - a case study of Polish export professionals

Journal of Eastern European and Central Asian Research

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Field Value
 
Title Business networking in social media - a case study of Polish export professionals
 
Creator Deszczynski, Bartosz; Poznan University of Economics and Business
 
Subject economics; management; relationship management; research-based view (RBV); international business
business networking; business relationships; GoldenLine; LinkedIn; social media; trust
HD2709-293.7; HD2951-3575
 
Description The article offers a literature review on the role of trust in the business relationship development. It describes the role of social media in the cognitive and affective trust building. The focal point of the article is devoted to an empirical research covering the use of LinkedIn and GoldenLine professional social media platforms by Polish export professionals. It indicates their overall passivity in maintaining a trusty online appearance, but it also touches the limitations of social media communications. The article gives also some managerial recommendations dealing social media B2B involvement and argues that in predictable future the deployment of social media in business networking will remain in its infancy.
 
Publisher Institute of Eastern Europe and Central Asia
 
Contributor This article was prepared as a result of research project 2015/19/D/HS4/01956 funded by the Polish National Science Centre.
 
Date 2018-04-28
 
Type info:eu-repo/semantics/article
Peer-reviewed Articles
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://ieeca.org/journal/index.php/JEECAR/article/view/185
10.15549/jeecar.v5i1.185
 
Source Journal of Eastern European and Central Asian Research (JEECAR); Vol 5, No 1 (2018): Journal of Eastern European and Central Asian Research; 13
 
Language eng
 
Relation http://ieeca.org/journal/index.php/JEECAR/article/view/185/pdf
 
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