Record Details

Marketing Productivity Analysis

International Journal of Economic Practices and Theories

View Archive Info
 
 
Field Value
 
Title Marketing Productivity Analysis
 
Creator Cruceru, Anca Francisca
Rădulescu, Violeta
 
Subject Marketing
marketing productivity, marketing performance, marketing audit, strategic marketing planning
M31
 
Description In terms of competitive pressures, managers must find solutions to increase organizational performance.Marketing activities involve evaluation of each market segment. From this perspective, marketing productivity analysis is a useful tool for evaluating the effectiveness of the marketing actions. Achieving marketing objectives, strategies and tactics for marketing and other elements of their marketing productivity chain will be evaluated periodically to increase marketing performance. Managers need to learn how to allocate marketing resources and how to develop marketing skills to consider activities and expenses incurred as a long term investment. This article presents a framework for measuring marketing productivity and assessment methods for efficiency of marketing activities. 
 
Publisher International Journal of Economic Practices and Theories
 
Contributor —
 
Date 2014-10-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijept.org/index.php/ijept%20/article/view/Marketing_Productivity_Analysis
 
Source International Journal of Economic Practices and Theories; Vol 4, No 5 (2014): Special issue on Marketing and Business Development; 791-795
2247 – 7225
 
Language eng
 
Relation http://www.ijept.org/index.php/ijept%20/article/view/Marketing_Productivity_Analysis/pdf_50