Record Details

CONSUMER PERCEPTION TOWARDS WATER PURIFIERS: - A CASE STUDY OF PURE IT

International Journal of Management and Social Sciences

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Field Value
 
Title CONSUMER PERCEPTION TOWARDS WATER PURIFIERS: - A CASE STUDY OF PURE IT
 
Creator Tripathi, Nirmani; Assistant Professor, AMITY University, Gurgaon, India.
Bhargava, Vidhi; HOI, ACC, AMITY University, Gurgaon, India.
 
Subject Consumer Studies
Water purifiers, Pure it, Consumer perception, Poor sanitation, Diarrheal disease, Contaminated water.
Management
 
Description One child dies every single minute from a diarrheal disease that is because of poor sanitation and contaminated water. These deaths supersede the aggregate deaths caused due to HIV, malaria & TB combined. This is the reason why water purifiers are gaining significance in India as a source of pure and safe drinking water. This research focuses on a survey based study about water purifiers in Gurgaon. The study is significant owing to a lot of unplanned humungous construction of high rise apartments. Such apartments most of the times do not take care of legal regulations regarding human waste disposal, etc. due to which the underground water is highly contaminated and not fit for drinking.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2017-01-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Primary Survey. Collected data is analyzed through simple statistical tools - mean, standard deviation, correlation. To measure reliability of data Cronbach Alpha test has been used. The study further uses ANOVA for mean difference between variables.
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/377
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 6, No 2 (2017): IJMSS - JAN 6(2) 2017; 51-56
2349-9761
2249-0191
 
Language en
 
Coverage India
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Response of 144 of the population is received and further analysis is done. The questionnaire consists of 25 No of questions out of which 5 were general and remaining 20 are study specific.
 
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