Record Details

Measurement of Reliability as on-line purchase dimension for retail internet sites amongst engineers

GSTF Journal on Business Review

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Title Measurement of Reliability as on-line purchase dimension for retail internet sites amongst engineers
 
Creator Chikhalkar, Rekha D
 
Description The online purchase in India is evolving fast and has the potential to grow exponentially in the times to come, as the internet penetration reaches far and wide across the country. The breakthrough in the internet technology has actually rendered an exhaustive globe rather a small market place with unparallel ease in accessibility and comprehensive range of products and services. In order to tap the growing online market, sellers need to fully understand Indian consumers, in particular ones having technical qualification for increasing their market scope. As the engineers have the necessary financial and technical resources to buy the products or services online. The category of products that is purchased by engineers was studied. The ‘Reliability’ dimension was measured to understand its need and the variables associated with it. Besides the concluding comments, the managerial implications are also suggested to implement the parameters that are affecting the ‘Reliability’ dimension for engineers. These suggestions are to be used for better survival & profitability of the online retail organizations.
 
Publisher GSTF Journal on Business Review (GBR)
 
Date 2017-12-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://dl6.globalstf.org/index.php/gbr/article/view/652
 
Source GSTF Journal on Business Review (GBR); Vol 2 No 2 (2012): Journal on Business Review (GBR)
2251-2888
2251-2888
 
Language eng
 
Relation http://dl6.globalstf.org/index.php/gbr/article/view/652/597
 
Rights Copyright (c) 2017 GSTF Journal on Business Review (GBR)