Record Details

Efficient e-Marketing in Tourism through a Novel Customer Relationship Management Model

GSTF Journal on Business Review

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Field Value
 
Title Efficient e-Marketing in Tourism through a Novel Customer Relationship Management Model
 
Creator Trihas, Nikolaos
Mastorakis, George
Perakakis, Emmanouil
Kopanakis, Ioannis
 
Description This paper proposes an efficient customerrelationship management model based on technologicalconvergence of emerging next generation networks, such asinteractive digital television and network multimedia systems.The proposed research approach is exploited in tourism sectorfor effective destination management, enabling for personalizede-marketing strategies and facilitating marketers to accomplishoptimum marketing data analysis. The proposed researchapproach is evaluated for its applicability and usefulness byinterviewing a sample of Destination Marketing Organizationmanagers. The findings of this research provide useful practicalimplications.

 
 
Publisher GSTF Journal on Business Review (GBR)
 
Date 2017-12-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://dl6.globalstf.org/index.php/gbr/article/view/771
 
Source GSTF Journal on Business Review (GBR); Vol 3 No 1 (2013): Journal on Business Review (GBR)
2251-2888
2251-2888
 
Language eng
 
Relation http://dl6.globalstf.org/index.php/gbr/article/view/771/713
 
Rights Copyright (c) 2013 GSTF Journal on Business Review (GBR)