Record Details

Export Marketing Performance (EMP) of Pakistan SMEs impacted by the Internet

GSTF Journal on Business Review

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Field Value
 
Title Export Marketing Performance (EMP) of Pakistan SMEs impacted by the Internet
 
Creator Awan, Mahmood A.
Zhang, Wenqing
 
Description This paper studies the impact of theInternet (when used for communication, networking,market research, sales, image enhancement, costreduction and competitive advantage purposes) onexport marketing performance of developing countryexporters. It was found that Internet use for the purposesof communication and cost reducing significantlyimpacted the export marketing performance ofexporters. Evidence has also been provided that when theInternet is used for communication and cost reduction,this will have a positive impact on export marketingperformance. Thus, it is important for the managementof such exporters to be aware of these factors when usingthe Internet for exporting at such scale. The unit ofanalysis was an individual exporter. Data was gatheredvia a self-administered mail survey of over 400 Pakistaniexporters coming from a wide cross-section of industries.It is recommended that future researchers replicate thisstudy with a larger sample and a larger developingcountry to examine whether the relationships betweenvariables still hold true on an industry-by-industry basis,as some industries have more interactive websites thanothers.

 
 
Publisher GSTF Journal on Business Review (GBR)
 
Date 2017-12-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://dl6.globalstf.org/index.php/gbr/article/view/707
 
Source GSTF Journal on Business Review (GBR); Vol 2 No 3 (2013): Journal on Business Review (GBR)
2251-2888
2251-2888
 
Language eng
 
Relation http://dl6.globalstf.org/index.php/gbr/article/view/707/651
 
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