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Motivations between First-time and Repeat Business Visitors: A Confirmatory Factor Analysis Approach
GSTF Journal on Business Review
View Archive Info| Field | Value | |
| Title |
Motivations between First-time and Repeat Business Visitors: A Confirmatory Factor Analysis Approach
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| Creator |
Chiang, Che-Chao
Li, Yi-Min |
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| Description |
Understanding tourism motivations is now seen as a very useful tool for tourism marketers to increase their patronage and profits. The purpose of this study is to identify systematic differences of particular determinant motivations for business trips across two types of visitors. The study used quantitative methodology. The paper employed the following statistic techniques: the exploratory factor analysis, confirmatory factor analysis, t-test analysis to identify two different segments among business visitors. The study found that business visitors for a single work related trip were more likely to travel with motives, including the motives of seeking educational values, exploration of the novel, career enhancement, and opportunity for travel. It is therefore crucial that tourist managers recognize that repeat visitors were more likely to traveling with recreational associated reasons than these first timers, such as: see new things ， experience different culture and sightseeing. Theoretical and marketing implications were discussed.
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| Publisher |
GSTF Journal on Business Review (GBR)
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| Date |
2017-12-08
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://dl6.globalstf.org/index.php/gbr/article/view/672
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| Source |
GSTF Journal on Business Review (GBR); Vol 2 No 2 (2012): Journal on Business Review (GBR)
2251-2888 2251-2888 |
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| Language |
eng
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| Relation |
http://dl6.globalstf.org/index.php/gbr/article/view/672/617
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| Rights |
Copyright (c) 2017 GSTF Journal on Business Review (GBR)
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