Since 2014
Business IT Strategy in Action: Case Study of #PUPRU
GSTF Journal on Business Review
View Archive Info| Field | Value | |
| Title |
Business IT Strategy in Action: Case Study of #PUPRU
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| Creator |
Griffiths, Marie
Dron, Richard Chen, Yun |
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| Description |
Predicted key business IT trends through to 2020acknowledge there will be increased adoption of disruptivetechnologies that will impact within business contexts (Gartner(1), 2015). These include moves to small-screen marketing,rising value of big data intelligence and increased use of socialsystems. However, IT penetration and literacy gaps betweenadvanced and emerging economies, as well as social andorganisational issues associated with technologicalimplementation of business strategy, provide challenges toadoption of these trends. Strategy As Practice (SAP) presentsa potential solution. It is concerned with the practice ofstrategising, including both the formulation of strategy andimplementation that delivers strategic renewal and change.Through the “doing of strategy”, organisations not only gain aninsight into strategic management from a theoretical level, butalso can focus on micro-level social activities, process andpractices that characterise both organisational strategy andstrategising. In this paper, the Pop-Up Research Unit(#PUPRU), a newly-established mobile research centre in theSalford Business School (SBS) will be discussed. It aims toadopt a SAP approach to inform business strategy. Threedisruptive technologies - Beacon, Raspberry Pi and 3D printer- available as part of #PUPRU will be examined. Futureexperiments in various business scenarios and live projectsevaluating how these digital disrupters can be employed willalso be considered.
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| Publisher |
GSTF Journal on Business Review (GBR)
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| Date |
2018-01-04
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://dl6.globalstf.org/index.php/gbr/article/view/876
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| Source |
GSTF Journal on Business Review (GBR); Vol 4 No 4 (2016): GSTF Journal on Business Review (GBR)
2251-2888 2251-2888 |
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| Language |
eng
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| Relation |
http://dl6.globalstf.org/index.php/gbr/article/view/876/811
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| Rights |
Copyright (c) 2016 GSTF Journal on Business Review (GBR)
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