Since 2014
Relationship Marketing on the Market of Advertising Agencies
GSTF Journal on Business Review
View Archive Info| Field | Value | |
| Title |
Relationship Marketing on the Market of Advertising Agencies
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| Creator |
Jozsa, Laszlo
Seres-Huszarik, Erika Toth, Zsuzsa |
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| Description |
In today´s competitive business environment, to achieve and retain business success, it is essential to devote sufficient attention to building business relationships. Recognition of factors, influencing the success of business relationships, has long been a topic of professionals and those who are interested in this field. When getting in touch with a customer, the company aims to establish a strong relationship with the customer, to win indifferent customers and to create customer loyalty. Based on the factors above, we found it important to determine the perception of the importance of factors which determine contacting customers the most from the customers´ point of view in the market of advertising agencies. Regarding further successful cooperation, it is essential to address customers with a proper campaign. Therefore, this paper aims to identify emerging customer groups when building relationships in the advertising market, thus facilitating the realization of personalized campaigns. |
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| Publisher |
GSTF Journal on Business Review (GBR)
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| Date |
2018-01-04
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://dl6.globalstf.org/index.php/gbr/article/view/881
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| Source |
GSTF Journal on Business Review (GBR); Vol 5 No 1 (2017): GSTF Journal on Business Review (GBR)
2251-2888 2251-2888 |
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| Language |
eng
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| Relation |
http://dl6.globalstf.org/index.php/gbr/article/view/881/816
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| Rights |
Copyright (c) 2017 GSTF Journal on Business Review (GBR)
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