Since 2014
The influence of music on consumer behavior
Independent Journal of Management & Production
View Archive Info| Field | Value | |
| Title |
The influence of music on consumer behavior
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| Creator |
Almeida Santos, Eduardo Biagi
Freire, Otávio Bandeira De Lamônica |
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| Subject |
Business Administration; Marketing; Psychology
music in purchase decision; music retail; consumer behavior; background music; music and consumer |
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| Description |
This present paper shows the influence of music used in a retail environment in relation to consumer behavior. For obtaining the information, we based this research on a literature review in national and international journals, by 4 databases including: Proquest, EBSCO Host, CAPES periódicos and Mendeley, in the period of 2008 and 2012, by the keywords: music behavior, music in retail environment, background music, music consumer, environmental music, music and consumer behavior and music in purchase decision. The use of music has been applied in traditional areas such as psychology, trough the discipline of environmental psychology (DONOVAN & ROSSITER, 1982).; marketers use this tool as a motivator in a purchase decision in different shopping environments. This paper shows that there is an influence of background music in purchase decision but it’s still needs an explanations of some variables. At the end this paper will present some suggestions for future research.
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| Publisher |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
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| Contributor |
—
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| Date |
2013-09-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
application/x-zip text/html |
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| Identifier |
http://www.ijmp.jor.br/index.php/ijmp/article/view/111
10.14807/ijmp.v4i2.111 |
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| Source |
Independent Journal of Management & Production; Vol 4, No 2 (2013): Independent Journal of Management & Production; 537-548
2236-269X 2236-269X |
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| Language |
eng
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| Relation |
http://www.ijmp.jor.br/index.php/ijmp/article/view/111/80
http://www.ijmp.jor.br/index.php/ijmp/article/view/111/191 http://www.ijmp.jor.br/index.php/ijmp/article/view/111/357 |
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