Record Details

Investigating the buyer-seller relationships in the economic recession: A qualitative approach

Independent Journal of Management & Production

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Field Value
 
Title Investigating the buyer-seller relationships in the economic recession: A qualitative approach
 
Creator Samanta, Irene
 
Subject —
B2B relationships; e-marketing; e-business; trust; commitment
 
Description The research paper described the in-depth interviews used in investigating the buyer-seller relationships in the e-commerce world during the economic recession in Greece. The data collected from these interviews were analyzed. The qualitative research findings identified how B2B e-commerce has started to change the future of the participating organizations in Greece. Οn the one hand, a number of benefits have occurred from the development of e-business and on the other hand B2B firms need to adopt an innovation culture and redefine  their relationships with their partners from the e-marketing point of view in order to survive in the rapidly changing environment. The results of this research are used to assist the author in the future  to examine a larger sample of B2B firms in order to validate the intention of companies to move from the traditional environment and to establish e-relationships in an e-business context.
 
Publisher Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
 
Contributor —
 
Date 2016-05-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
text/html
 
Identifier http://www.ijmp.jor.br/index.php/ijmp/article/view/401
10.14807/ijmp.v7i2.401
 
Source Independent Journal of Management & Production; Vol 7, No 2 (2016): Independent Journal of Management & Production; 340-366
2236-269X
2236-269X
 
Language eng
 
Relation http://www.ijmp.jor.br/index.php/ijmp/article/view/401/293
http://www.ijmp.jor.br/index.php/ijmp/article/view/401/510
 
Rights http://creativecommons.org/licenses/by/4.0