Since 2014
The Segmentation of Visitor Tanah Lot Tourism Attraction
Integrated Journal of Business and Economics
View Archive Info| Field | Value | |
| Title |
The Segmentation of Visitor Tanah Lot Tourism Attraction
|
|
| Creator |
Rai Utama, I Gusti Bagus
|
|
| Subject |
Tourism
Tourism attraction; Visitor profile; Visitor motivation; Tanah Lot Urban, Rural, Regional, Real Estate, and Transportation Economics |
|
| Description |
Tanah Lot Tourism Attraction (TLTA) is located on the South Coast of Bali Island precisely in the area of Beraban Village, Kediri District, Tabanan Regency, Bali. This research is quantitative descriptive method which sample is chosen based on purposive sampling technique, foreign and also domestic tourists who visit at time total 337 respondents. The statistical analyzed indicated that the domestic visitor segment is higher than the foreign visitor segment, this also indicate that domestic visitor is a potential target market for the products produced by local entrepreneurs in TLTA. Survey based on demography variable shows that the number of female visitor are more compared to male, dominantly by age group from 21 to 30 years old and most of them are students, and respondents educational level visit to TLTA are dominantly bachelor graduates. The geography variable shows that tourists visit to TLTA dominantly by domestics, followed by South Korea, Australia, and other countries.The psychograph variable, shows that dominant tourist visit because sunset and the nature of beauty view offered by Tanah Lot and mostly are repeater guests, received information from many sources. Their visit duration mostly between one to two hours, mostly they visit by rented car in the afternoon for sunset and the total amount of money spent between fifty thousand to one hundred thousand Rupiah, also the total amount of money spent during their visit is dominantly between five hundred to one million Rupiah per day. Chi-Square Tests indicated that there is correlation between group age, tourist occupation, and education level toward the motivation of visit to TLTA.
|
|
| Publisher |
Fakultas Ekonomi, Universitas Bangka Belitung
|
|
| Contributor |
Dhyana Pura University, Bali, Indonesia
|
|
| Date |
2018-06-04
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
|
| Format |
application/pdf
|
|
| Identifier |
http://ojs.ijbe-research.com/index.php/IJBE/article/view/74
10.33019/ijbe.v2i2.74 |
|
| Source |
Integrated Journal of Business and Economics; Vol 2, No 2 (2018): Integrated Journal of Business and Economics; 150-160
Integrated Journal of Business and Economics (IJBE); Vol 2, No 2 (2018): Integrated Journal of Business and Economics; 150-160 2549-3280 2549-5933 |
|
| Language |
eng
|
|
| Relation |
http://ojs.ijbe-research.com/index.php/IJBE/article/view/74/pdf
http://ojs.ijbe-research.com/index.php/IJBE/article/downloadSuppFile/74/4 |
|
| Rights |
Copyright (c) 2018 Integrated Journal of Business and Economics
http://creativecommons.org/licenses/by/4.0 |
|