Record Details


Field	Value

Title	Hadirnya Kemasan Syariah dalam Bisnis Perhotelan di Tanah Air

Creator	Basalamah, Anwar

Subject	— business, tourism, hotel, spiritual, sharia —

Description	Lately, the business development based on religion background, Islam, is growing and expanding. Besides banking, insurance, education, and others, the sharia concept also in hotel. Sharia hotel is an interesting phenomenon. On the other side, the appearance of sharia hotels in the nation is having two thumbs up. Sharia hotel brand, as in other sharia products, eventhough the target market is more specific and segmented, but it is possible that the product will have high demand not from Islamic community only. The article uses research method regarding trend analysis and literature review. The result showed that there is challenge towards sharia hotels to present concept, human resources and implementation that represents business figure based on sharia: eastern specialty, barokah, classy, and interesting.

Publisher	Bina Nusantara University

Contributor	Fakultas Ekonomi dan Komunikasi

Date	2011-11-30

Type	info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article —

Format	application/pdf

Identifier	http://journal.binus.ac.id/index.php/BBR/article/view/1222 10.21512/bbr.v2i2.1222

Source	Binus Business Review; Vol 2, No 2 (2011): Binus Business Review; 763-769 2476-9053 2087-1228

Language	eng

Relation	http://journal.binus.ac.id/index.php/BBR/article/view/1222/1090

Coverage	— — —

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