Since 2014
Green Marketing The growing marketing mantra
Adhyayan: A Journal of Management Sciences
View Archive Info| Field | Value | |
| Title |
Green Marketing The growing marketing mantra
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| Creator |
Sharma, Dr. Aashish Kumar
Joshi, Mr. Yatish |
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| Subject |
SPACE
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| Description |
In the industrialised nations around the world, both businesses and consumers are concerned about the environment and the future of our planet. As society becomes more concerned with the natural environment, businesses have begun to modify their behaviour in an attempt to address society's "new" concerns. The term Green Marketing has been used to describe marketing activities which attempt to reduce the negative social and environmental impacts of existing products and production systems, and which promote various types of goods and services that are considered to be environmentally safe. The idea behind green marketing is to find ways to connect consumers who want to live a lifestyle that is as ecologically responsible as possible. Green marketing in services includes service delivery processes. Other known titles for green marketing are: sustainable marketing, environmental marketing, and ecological marketing. Marketers need to develop strategies which will allow them to overcome major problems associated with green marketing. This is a conceptual paper on green marketing, which attempt to introduce the terms, concept and importance of green marketing. It also highlights some problems that organization may face to implement green marketing and its managerial implications along with few case points. |
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| Publisher |
School of Management Sciences
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| Date |
2016-05-17
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4066
10.21567/adhyayan.v1i1.10213 |
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| Source |
Adhyayan: A Journal of Management Sciences; Vol 1, No 1 (2011)
2455-8656 2249-1066 |
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| Language |
eng
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| Relation |
https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4066/3803
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