Since 2014
Relation between Need for Cognition & Ad Skepticism among Young Consumers
Adhyayan: A Journal of Management Sciences
View Archive Info| Field | Value | |
| Title |
Relation between Need for Cognition & Ad Skepticism among Young Consumers
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| Creator |
Joshi, Pradeep
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| Subject |
Ad Skepticism, Need For Cognition
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| Description |
Todays market is full of products & a number of sources are providing information about these products. With the increasing number of sources of information, consumer is getting skeptical about truthfulness of information provided by these sources. As mentioned in earlier studies this skepticism also varies among the consumers depending upon their age, gender & personalities. This study correlates the need for cognition among the young consumers & the skepticism towards advertisement in them. |
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| Publisher |
School of Management Sciences
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| Date |
2016-05-16
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4007
10.21567/adhyayan.v4i1.10198 |
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| Source |
Adhyayan: A Journal of Management Sciences; Vol 4, No 1 (2014)
2455-8656 2249-1066 |
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| Language |
eng
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| Relation |
https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4007/3744
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