Since 2014
Affect and Choice: A Case for the Affect Heuristic in Image Theory
Advances in Business Research
View Archive Info| Field | Value | |
| Title |
Affect and Choice: A Case for the Affect Heuristic in Image Theory
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| Creator |
Kuehn, Kermit W.; University of Arkansas - Fort Smith
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| Subject |
Management, Organizational Behavior
image theory, affect heuristic, decision making |
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| Description |
The decision literature has generally viewed an individual’s choice through the lens of cognitive psychology. This perspective has been a fruitful path in many ways, but not always satisfying in terms of results. Some recent studies in the field of psychology have suggested that there are numerous conditions in which emotions play an important role in decision making. Using image theory as a lens, this paper reviews these findings as they relate to judgment and choice, and discusses some of the theoretical and practical implications of this research on the field.
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| Publisher |
Tarleton State University and the University of Arkansas - Fort Smith
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| Contributor |
—
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| Date |
2016-12-31
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Articles Literature review and analysis |
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| Format |
application/pdf
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| Identifier |
http://journals.sfu.ca/abr/index.php/abr/article/view/155
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| Source |
Advances in Business Research; Vol 7, No 1 (2016); 67-79
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| Language |
eng
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| Relation |
http://journals.sfu.ca/abr/index.php/abr/article/view/155/112
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| Rights |
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
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