Since 2014
The Evolution of the American Comic Book Industry: Are We Entering the Third Wave?
Advances in Business Research
View Archive Info| Field | Value | |
| Title |
The Evolution of the American Comic Book Industry: Are We Entering the Third Wave?
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| Creator |
Palmer, David; University of Nebraska at Kearney
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| Subject |
Business
Comic book industry; Entertainment; business development; industry study |
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| Description |
Since its origins in the 1930s, the comic book industry has been a part of American popular culture. The industry itself can be thought of as having existed in three distinct waves. Wave one describes the industry from its beginnings, with a focus on mass distribution supporting high volume sales of an inexpensively priced product. Wave two is defined by a niche approach narrowly focusing on a target audience of committee fans and collectors. A nascent wave three drien by technological forces (e.g. internet) may augur further changes for the industry.
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| Publisher |
Tarleton State University and the University of Arkansas - Fort Smith
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| Contributor |
—
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| Date |
2010-12-14
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Articles Historical Inquiry; Quantitative/Archival; |
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| Format |
application/pdf
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| Identifier |
http://journals.sfu.ca/abr/index.php/abr/article/view/32
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| Source |
Advances in Business Research; Vol 1, No 1 (2010); 232-239
2641-5208 2153-6511 |
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| Language |
eng
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| Relation |
http://journals.sfu.ca/abr/index.php/abr/article/view/32/24
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| Rights |
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