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STRUCTURE OF THE POULTRY MEAT MARKET IN UKRAINE

Agricultural and Resource Economics International Scientific E-Journal

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Title STRUCTURE OF THE POULTRY MEAT MARKET IN UKRAINE
КОН’ЮНКТУРА РИНКУ М’ЯСА ПТИЦІ В УКРАЇНІ
 
Creator Salkova, Iryna
 
Subject conjuncture; market; price; poultry meat; production; demand; consumer.
кон’юнктура; ринок; ціна; м’ясо птиці; виробництво; попит; споживач.
 
Description The purpose of this paper is to carry out a marketing research of the state and structure of the poultry meat market in Ukraine; to identify the factors that hold back and stimulate the development of the poultry market and potential opportunities for growth. The competitive advantages of producers are determined and the main trends in the poultry meat market are characterized. The balance of supply and demand for meat and meat products in Ukraine has been studied. The Herfindahl-Hirschman index was used to determine the level of competition in the chicken meat market, which showed the disadvantages of competition in the market. The market is monopolistic, which poses a threat to the development of competition. The constraining factors of poultry meat market development are determined. Based on the conducted research, potential opportunities for the development of the industry and the competitiveness of the Ukrainian poultry meat producer in the external and internal market are identified.
У статті описано стан кон’юнктури ринку м’яса птиці в Україні. Визначено конкурентні переваги виробників і надано характеристику основним тенденціям на ринку м’яса птиці. Досліджено баланс попиту й пропозиції м’яса та м’ясопродуктів в Україні. Окреслено фактори, що стримують розвиток ринку м’яса птиці. Визначено потенційні можливості для розвитку галузі та конкурентоспроможності українських виробників м’яса птиці на зовнішньому та внутрішньому ринку.
 
Publisher Agricultural and Resource Economics International Scientific E-Journal
Agricultural and Resource Economics: International Scientific E-Journal
 
Contributor

 
Date 2017-12-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://are-journal.com/are/article/view/140
 
Source Agricultural and Resource Economics International Scientific E-Journal; Vol 3, No 4 (2017); 124-134
Agricultural and Resource Economics: International Scientific E-Journal; Vol 3, No 4 (2017); 124-134
2414-584X
 
Language ukr
 
Relation http://are-journal.com/are/article/view/140/135
 
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