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PENGARUH BUDAYA DAN KELUARGA TERHADAP MINAT MENABUNG NASABAH DI BANK SYARIAH

Maqdis: Jurnal Kajian Ekonomi Islam

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Title PENGARUH BUDAYA DAN KELUARGA TERHADAP MINAT MENABUNG NASABAH DI BANK SYARIAH
 
Creator ANDESPA, RONI
 
Subject Marketing Management
 
Description AbstractThe research theme is the concept of business According to Islamic economics. The objectives of the research are: to see the influence of culture and family on the interest of saving customers. The research variables are: 1. Family, 2. Culture, and 3. Interest Saving. Hypothesis1: There is a significant influence between cultures (X1) with interest in saving (Y). 2. Hypothesis2: There is a significant influence between family (X2) with interest in saving (Y). The object of research is Islamic Bank in West Sumatra. The type of research is causality research with quantitative approach. The research population is all Islamic banking customers in West Sumatera. The sample of research is as many as 250 customers. The technique in sampling is non probability sampling method. Data analysis using multiple linear regression analysis. The results found that culture and family significantly affected the interest of saving Islamic bank customers.Keywords: Culture, Customer, Family, Interest Saving
 
Publisher Prodi Ekonomi Islam Fakultas Ekonomi dan Bisnis Islam – UIN Imam Bonjol Padang
 
Contributor —
 
Date 2017-06-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Literary Analysis; Survey/Interview
 
Format application/pdf
 
Identifier http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/77
 
Source Maqdis : Jurnal Kajian Ekonomi Islam; Vol 2, No 1 (2017): Januari - Juni 2017; 35-49
2528-5661
2528-5645
 
Language ind
 
Relation http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/77/pdf
http://journal.febi.uinib.ac.id/index.php/maqdis/article/downloadSuppFile/77/83
 
Rights Copyright (c) 2017 Maqdis : Jurnal Kajian Ekonomi Islam
http://creativecommons.org/licenses/by-nc-sa/4.0