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MENINGKATKAN PERTUMBUHAN NASABAH BANK SYARIAH : MENDUKUNG PEMBIAYAAN PROMOSI, PENDIDIKAN DAN PELATIHAN

Maqdis: Jurnal Kajian Ekonomi Islam

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Title MENINGKATKAN PERTUMBUHAN NASABAH BANK SYARIAH : MENDUKUNG PEMBIAYAAN PROMOSI, PENDIDIKAN DAN PELATIHAN
 
Creator ANDESPA, RONI
 
Subject Marketing Management
Financing Promotion, Education and Training, Growth, Sharia Bank
 
Description The research theme is the concept of business according to Islamic economics. The object of research is the existing sharia banks in Indonesia. The purpose of research are: 1) To see the effect of promotion costs on customer growth of sharia banks, 2) To see the effect of the cost of education and training on customer growth of sharia banks. The research variables are: 1) The independent variable (cost of promotion, education and training), 2) The dependent variable (customer growth). The study design was quantitative. This type of research is causality. The analytical tool used is multiple linear regressions. The data is used is secondary Data Obtained from Bank Indonesia. The data is in use are: 1) Cost of promotion in sharia banks, 2) The cost of education and training in sharia banks, and 3) The number of accounts in sharia banks. The results of the research are: 1) The cost of promotion has a significant influence on the growth of the customer, 2) The cost of education and training has a significant influence on the growth of the customer.
 
Publisher Universitas Islam Negeri Imam Bonjol Padang
 
Contributor —
 
Date 2016-12-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Literary Analysis; Survey/Interview
 
Format application/pdf
 
Identifier http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/44
10.15548/maqdis.v1i2.44
 
Source Maqdis : Jurnal Kajian Ekonomi Islam; Vol 1, No 2 (2016): Juli - Desember 2016; 171-188
2528-5661
2528-5645
 
Language ind
 
Relation http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/44/56
http://journal.febi.uinib.ac.id/index.php/maqdis/article/downloadSuppFile/44/50
 
Rights Copyright (c) 2016 Maqdis : Jurnal Kajian Ekonomi Islam
http://creativecommons.org/licenses/by-nc-sa/4.0