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STRATEGI INDUSTRI PERBANKAN DI SUMATERA BARAT: PEMILIHAN SEGMENTASI PASAR UNTUK MENCIPTAKAN PELAYANAN YANG MEMUASKAN

Maqdis: Jurnal Kajian Ekonomi Islam

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Title STRATEGI INDUSTRI PERBANKAN DI SUMATERA BARAT: PEMILIHAN SEGMENTASI PASAR UNTUK MENCIPTAKAN PELAYANAN YANG MEMUASKAN
 
Creator ANDESPA, RONI
 
Subject Marketing Management
Conventional Bank, Islamic Bank, Segmentation, Service Quality, Satisfaction
 
Description This study examines the issue of consumer perception, consumer characteristics, responsiveness and reliability, and market segmentation. This study aims to: (1) Assess whether there are differences in the perception of consumers based on their background to the responsiveness and reliability. (2) Looking at the relationship between consumer characteristics with the responsiveness and reliability. (3) Determine the market segmentation which to be a market for the bank. The sample was 500 people (250 consumers from conventional banks and Islamic banks 250 consumers). The sampling technique is non-probability sampling. Analyzed using Pearson Cross Tabulation and Chi-Square test. In conventional banks found a significant relationship between variable responsiveness to consumer education and type of work. In Islamic bank found a significant correlation between reliability with gender. Banks operating in West Sumatra have to perform market segmentation based on education, type of work and gender of consumers.
 
Publisher Universitas Islam Negeri Imam Bonjol Padang
 
Contributor —
 
Date 2016-06-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Literary Analysis; Survey/Interview
 
Format application/pdf
 
Identifier http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/15
10.15548/maqdis.v1i1.15
 
Source Maqdis : Jurnal Kajian Ekonomi Islam; Vol 1, No 1 (2016): Januari - Juni 2016; 47-62
2528-5661
2528-5645
 
Language ind
 
Relation http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/15/16
http://journal.febi.uinib.ac.id/index.php/maqdis/article/downloadSuppFile/15/15
 
Rights Copyright (c) 2016 Maqdis : Jurnal Kajian Ekonomi Islam
http://creativecommons.org/licenses/by-nc-sa/4.0