Record Details

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH DALAM MENABUNG DI BANK SYARIAH

Al-Masraf: Jurnal Lembaga Keuangan Perbankan

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Title FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH DALAM MENABUNG DI BANK SYARIAH
 
Creator ANDESPA, RONI
 
Subject Marketing Management
Consumer Behaviour, Customer Interests, Islamic Bank
 
Description The research theme is the financial and banking institutions. The study was conducted in West Sumatra. The research objective is: to look at the factors that affect the interest of the customer to save money in Islamic banks. Research using factor analysis. Samples used in this study are as many as 250 customers. Results of the study are: There are 4 factors that consist of 16 variables that have a value above 0.5, namely: Factor 1 (Age and Lifecycle, Beliefs and Attitudes, Motivation, Personality and Self-Concept, Lifestyle and Learning). Factor 2 (Perception, Reference Group, Social Class, Role and Status). Factor 3 (Product, Price, Promotion and Place). Factor 4 (Culture and Family).
 
Publisher Prodi Manaj. Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam – UIN Imam Bonjol Padang
 
Contributor —
 
Date 2017-06-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Literary Analysis; Survey/Interview
 
Format application/pdf
 
Identifier http://journal.febi.uinib.ac.id/index.php/almasraf/article/view/90
10.15548/al-masraf.v2i1.90
 
Source Al-Masraf : Jurnal Lembaga Keuangan dan Perbankan; Vol 2, No 1 (2017): Januari - Juni 2017; 43-57
2528-5637
2528-5629
 
Language ind
 
Relation http://journal.febi.uinib.ac.id/index.php/almasraf/article/view/90/101
http://journal.febi.uinib.ac.id/index.php/almasraf/article/downloadSuppFile/90/94
 
Rights Copyright (c) 2017 Al-Masraf : Jurnal Lembaga Keuangan dan Perbankan
http://creativecommons.org/licenses/by-nc-sa/4.0