Since 2014
ANALISIS STRATEGI PT. BURSA EFEK INDONESIA
Al-Masraf: Jurnal Lembaga Keuangan Perbankan
View Archive Info| Field | Value | |
| Title |
ANALISIS STRATEGI PT. BURSA EFEK INDONESIA
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| Creator |
JUSTA, ABRIZEN
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| Subject |
Financial Management
Marketing Strategy, Corporate Environment, SWOT Analysis |
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| Description |
The object of research is PT. Indonesia Stock Exchange Representative Office Padang. The data collection technique using semi structured interviews and analysis of document and material as well as questionnaires given to three employees of the Head Office, Staff Trainer and Administrative Staff. The object of research is PT. Indonesia Stock Exchange Representative Office Padang. Strategy formulation using matrix EFE, IFE, SWOT, IE, and QSPM. Acquisition of strategic alternatives is obtained from the SWOT matrix and Matrix IE, to choose the best strategy with Quantitative Strategic Planning Matrix. Based on the analysis IFE and EFE matrix, it is known that the main strength of PT. Indonesia Stock Exchange Representative Office of Padang is the number of educational programs have to offer while its main drawback is the lack of promotional activity for advertising in print or digital. The main opportunities for PT. Indonesia Stock Exchange Representative Office of Padang is the huge barriers to entry of new entrants, while the major threats facing is the lack of human resources in the area, the majority of the best people prefer to wander. IE matrix shows that PT. Indonesia Stock Exchange Representative Office of Padang is in quadrant 1 (one) which is to be on growing conditions and build. Based on the obtained QSPM alternative appropriate marketing strategies in this study is the product development strategy.
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| Publisher |
Prodi Manaj. Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam – UIN Imam Bonjol Padang
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| Contributor |
—
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| Date |
2016-06-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article Literary Analysis; Survey/Interview |
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| Format |
application/pdf
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| Identifier |
http://journal.febi.uinib.ac.id/index.php/almasraf/article/view/23
10.15548/al-masraf.v1i1.23 |
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| Source |
Al-Masraf : Jurnal Lembaga Keuangan dan Perbankan; Vol 1, No 1 (2016): Januari - Juni 2016; 31-48
2528-5637 2528-5629 |
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| Language |
ind
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| Relation |
http://journal.febi.uinib.ac.id/index.php/almasraf/article/view/23/28
http://journal.febi.uinib.ac.id/index.php/almasraf/article/downloadSuppFile/23/26 |
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| Rights |
Copyright (c) 2016 Al-Masraf : Jurnal Lembaga Keuangan dan Perbankan
http://creativecommons.org/licenses/by-nc-sa/4.0 |
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