Since 2014
STRATEGI PELAYANAN BANK KONVENSIONAL DAN SYARIAH: PRIORITAS PELAYANAN FISIK DAN EMPATI
Al-Masraf: Jurnal Lembaga Keuangan Perbankan
View Archive Info| Field | Value | |
| Title |
STRATEGI PELAYANAN BANK KONVENSIONAL DAN SYARIAH: PRIORITAS PELAYANAN FISIK DAN EMPATI
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| Creator |
ANDESPA, RONI
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| Subject |
Bank Marketing
Strategy, Conventional Bank, Islamic Bank, Service Quality, Satisfaction |
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| Description |
The research theme is the financial and banking institutions. The study was conducted in West Sumatra. The object of the research is 250 sharia banks and 250 conventional banks research objectives are: (1) To see if there is a difference in perception based on the background of customers on variable tangible and empathy, (2) To see the relationship between the characteristics of the customer with variable tangible and empathy. The variables studied were: (1) Tangible, (2) Empathy, (3) Characteristics of respondents. The study is quantitative. Analysis of the data using (1) Cross Tabulation, (2) Pearson Chi-Square Test. Results of the study are: In the conventional banks (1) Between the tangible variables with the characteristics of customers no significant relationship. (2) There is a significant relationship between the variables of empathy with the educational of customers. Sharia bank (1) The existence of a significant relationship between the variables tangible with the age of the customer. (2) There is a significant relationship between the variables of empathy with the gender of customer.
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| Publisher |
Prodi Manaj. Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam – UIN Imam Bonjol Padang
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| Contributor |
—
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| Date |
2016-12-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article Literary Analysis; Survey/Interview |
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| Format |
application/pdf
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| Identifier |
http://journal.febi.uinib.ac.id/index.php/almasraf/article/view/53
10.15548/al-masraf.v1i2.53 |
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| Source |
Al-Masraf : Jurnal Lembaga Keuangan dan Perbankan; Vol 1, No 2 (2016): Juli - Desember 2016; 143-159
2528-5637 2528-5629 |
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| Language |
ind
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| Relation |
http://journal.febi.uinib.ac.id/index.php/almasraf/article/view/53/65
http://journal.febi.uinib.ac.id/index.php/almasraf/article/downloadSuppFile/53/60 |
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| Rights |
Copyright (c) 2016 Al-Masraf : Jurnal Lembaga Keuangan dan Perbankan
http://creativecommons.org/licenses/by-nc-sa/4.0 |
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