Record Details

Brand Image Theoretical Aspects

Integrated Journal of Business and Economics

View Archive Info
 
 
Field Value
 
Title Brand Image Theoretical Aspects
 
Creator Išoraitė, Margarita
 
Subject Marketing
Brand, Brand Image, Brand Value, Brand Value Evaluation Methods
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Description The article analyzes the image of a brand and a brand image, brand value assessment methods, brand value, and benefits. A brand is a word or phrase that identifies and separates goods belonging to one person from belonging to another person. A brand is one of the elements of marketing, advertising. High-quality brand brings significant benefits to the manufacturer or the trader. A brand name may consist of a brand name and a brand symbol. There is several brand value evaluation model analyze in the article, like capital market-oriented brand value model, Aaker's brand value model, the Interbrand Brand Assessment Methodology, which helps evaluate brand value and benefit.
 
Publisher Fakultas Ekonomi, Universitas Bangka Belitung
 
Contributor —
 
Date 2018-02-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://ojs.ijbe-research.com/index.php/IJBE/article/view/64
10.33019/ijbe.v2i1.64
 
Source Integrated Journal of Business and Economics; Vol 2, No 1 (2018): Integrated Journal of Business and Economics; 116-122
Integrated Journal of Business and Economics (IJBE); Vol 2, No 1 (2018): Integrated Journal of Business and Economics; 116-122
2549-3280
2549-5933
 
Language eng
 
Relation http://ojs.ijbe-research.com/index.php/IJBE/article/view/64/PDF
http://ojs.ijbe-research.com/index.php/IJBE/article/downloadSuppFile/64/2
 
Rights Copyright (c) 2018 Integrated Journal of Business and Economics
http://creativecommons.org/licenses/by/4.0