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Market Conduct of the Corn Seed Producers: Multinationals Versus Local Companies

Jurnal Agro Ekonomi

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Title Market Conduct of the Corn Seed Producers: Multinationals Versus Local Companies
 
Creator Sayaka, Bambang; Center for Agricultural Socio Economic and Policy Studies
Jl. A. Yani No. 70 Bogor 16161
 
Subject strategi pasar; benih jagung; produsen jagung; market conduct; corn seed; corn producer
 
Description IndonesianSekarang semakin banyak petani jagung yang menggunakan varietas yang produktivitasnya tinggi baik komposit maupun hibrida. Kecenderungan ini mendorong produsen benih untuk mengintensifkan bisnis mereka dengan berbagai strategi. Penelitian ini bertujuan untuk menganalisa strategi pasar yang dilakukan oleh produsen benih jagung di Jawa Timur. Dengan modal, teknologi dan sumberdaya manusia yang lebih baik, perusahaan multinasional cenderung oligopolistik dan mendominasi industri benih jagung. Perusahaan multinasional juga lebih banyak melakukan penjualan melalui pasar terbuka dan memiliki indeks integrasi lebih tinggi. Pemerintah harus melakukan pengawasan yang ketat dalam industri ini agar kepentingan petani tidak dikorbankan. Untuk bersaing dengan perusahan multinasional, perusahaan lokal harus menerapkan strategi pasar yang lebih baik, misalnya meningkatkan kualitas benih dan mengurangi ketergantungan penjualan terhadap proyek pemerintah.EnglishCurrently corn farmers tend to apply high yielding varieties of composite and hybrid types. This trend encourages the corn seed producers to intensify their business, but tight competion has forced them to set their own strategy in order to get market shares. This study aimed at analyzing market conduct carried out by the corn seed producers in East Java. Having stronger capital, technology, and human resources, the multinational producers tended to be oligopolistic and dominated the corn seed industry. The multinationals were better off in selling their products through open market and had higher integration indexes. The government has to strictly apply the existing policy related to this industry’ conduct in order to protect farmers’ interest that may be negated by the competing corn seed producers. To contest with the multinationals, the local producers have to apply better market conduct, for example improving corn seed products and lessening reliance on captive market.
 
Publisher Pusat Sosial Ekonomi dan Kebijakan Pertanian
 
Contributor —
 
Date 2016-09-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejurnal.litbang.pertanian.go.id/index.php/jae/article/view/4766
10.21082/jae.v23n2.2005.101-132
 
Source Jurnal Agro Ekonomi; Vol 23, No 2 (2005): Jurnal Agro Ekonomi; 101-132
Jurnal Agro Ekonomi; Vol 23, No 2 (2005): Jurnal Agro Ekonomi; 101-132
2541-1527
0216-9053
 
Language ind
 
Relation http://ejurnal.litbang.pertanian.go.id/index.php/jae/article/view/4766/4033
 
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http://creativecommons.org/licenses/by-nc-sa/4.0