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Influence of Perceived CSR Activities on Customer Loyalty: An Empirical Study on Leading Electronics Manufacturer of India
Adhyayan: A Journal of Management Sciences
View Archive Info| Field | Value | |
| Title |
Influence of Perceived CSR Activities on Customer Loyalty: An Empirical Study on Leading Electronics Manufacturer of India
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| Creator |
Joshi, Ms. Jyoti
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| Subject |
Corporate Social Responsibility (CSR), customer loyalty, Indian Electronics Company
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| Description |
The purpose of this paper is to examine how the perceived CSR activities influence customer loyalty with reference to Indias leading electronics manufacturer. The study used a quantitative approach in cross-sectional design. A survey among Indian customers of electronics was conducted as a method for data collection. After data collection, a statistical data analysis was performed using SPSS software. Results confirm a positive relationship between perceived CSR and customer loyalty on the leading Indian electronics company. From a theoretical perspective, this study broadens our knowledge base by generating deeper insights into the concepts of CSR and consumer behavior. From a managerial perspective, this study suggests that proper CSR positioning leads to an important competitive advantage. It also suggests intrinsically driven CSR activities.
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| Publisher |
School of Management Sciences
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| Date |
2016-02-16
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4035
10.21567/adhyayan.v5i1.8803 |
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| Source |
Adhyayan: A Journal of Management Sciences; Vol 5, No 1 (2015)
2455-8656 2249-1066 |
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| Language |
eng
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| Relation |
https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/4035/3772
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